Oct. 16th, 2012

Guess Which Golden Boy is Working it for Adidas?

Photo Courtesy of Adidas NEO Label
As if we don’t see him everywhere already, Justin Bieber’s face will now be plastered to billboards everywhere— with a big-name luxury fashion brand attached to it. That’s right: the teen singer with a die-hard fan base is the new face of Adidas’s NEO Label. And this isn’t a one-stop campaign: each week for five weeks, fans will be asked to participate in a contest — complete with clues from Bieber himself— that will result in two lucky fans winning an all-expenses-paid trip to meet the singer in person.
Read More on Adidas.com
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