Directed by John Cameron Mitchell, Lady Grey costars Ian McKellan and Russell Tovey as the two men whose lives are transformed by Marion Cottilard's Lady Grey's grey Dior handbag and coordinating accessories.
London figures prominently in the film, as landmarks including Brixton Academy and The Rivington Club and the London Eye, mirroring the print campaign, are all featured.
The new Lady Grey bag is already in London's Dior boutique, and the full film hits the web earlier this week.
