Since opening at the turn of the century, the London Eye has become
an iconic landmark, with a status that can be compared to Tower
Bridge, Big Ben, Eros and the Tower of London. It has been used as
a backdrop in countless films and for innumerable TV
programmes. A source of pride for the whole country as well as the
capital, the London Eye is the most distinctive addition this century to
the world's greatest city, loved by Britons and tourists alike.
In fact, in its short life, it has become the most popular paid for UK
visitor attraction, visited by over 3.5 million people a year (an
average of 10,000 a day). A breathtaking feat of design and
engineering, passengers in the London Eye's capsules can see up to
40 kilometres in all directions, in complete comfort and safety.
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