'20s Style Has a Roaring Comeback Thanks to The Great Gatsby

Photo Courtesy of Marchesa
Anyone who thinks that current fashion trends aren't affected by the media has obviously not seen such popular period pieces as Boardwalk Empire, Downton Abbey, and Mad Men,to name a few. Each of these hits has a loyal audience— and it shows on the runway when designers start borrowing ideas from what they see on their televisions. Over the last year, perhaps the biggest trend in the fashion world— both on and off the runway — has been 1920’s innuendos thanks to The Great Gatsby which will be released later this week.

Though the push back of the initial release date from Christmas 2012 to Spring 2013 was a disappointment, the luxury fashion lines that were slated to correspond with the film's original release date were still shown on time. The result? Stylistas everywhere still got to see the ‘20s trend hit the runway long before the movie was ready for the big screen, and from the looks of it, the Jazz Age trend is here to stay. Here are some of the labels that were among the first to hop on the ‘20s bandwagon.
Photo Courtesy of Marchesa


Marchesa designers Georgina Chapman and Karen Craig seemed to be especially excited for the Baz Luhrmann remake, as their collection for Spring 2012 included several ensembles fit for a party thrown at the Gatsby Mansion. Swinging fringe, frivolous feathers, and elegant embroidery atop sheer sheaths made it clear where this collection’s inspiration came from. Each piece was extremely unique in its own way— some tight and fitted, others light and airy— yet all the models appeared to be going to the same extravagant party at Jay Gatsby’s on West Egg.
Photo Courtesy of Gucci


Gucci is another label that gave a nod to the ‘20s in its Spring 2012 collection. Drop waists, geometric patterns, and fine beading made up much of the line. Furthermore, a heavy black, white and gold theme with sharp lines resulted in a strong Art Deco look. Perhaps the most intriguing element to this collection was seeing such rigid shapes on the feminine form.
Photo Courtesy of Ralph Lauren

Ralph Lauren

Ralph Lauren famously referenced another time period when he released his 2012 collections. Both Spring and Fall lines strongly mimicked styles from the Jazz Age, including floor-length satin and chiffon gowns, beaded headpieces, and feathered shawls. With lustrous textures and a beautiful palette of pastel hues, Ralph Lauren captured the elegance of the era down to the cloche hats and menswear-inspired suits.

Nicolle Keogh

Nicolle graduated from Southern Methodist University in Dallas, TX in 2011 with degrees in Journalism and French. Originally from the East Coast, she is a recent San Diego transplant who is trying to take advantage of all that this sunny city has to offer. She was a contributor to her campus newspapers at SMU and was previously the Editor of San Diego-based start-up DailyCrowdsource....(Read More)

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