Nespresso's New Vertuoline Caters to the North American Coffee Market

Anyone who followed my stories during 2013 will know that during the last year I was chosen as a Nespresso Club Blogger and as a result I not only covered much of the brand’s news but also tested and wrote about their products extensively. While I am no longer in that role, the experience left me with a deep understanding of the brand and the quality of its products – they never had to sell me on anything, the coffee and machines sold themselves.

The new VertuoLine is the very first coffee maker from Nespresso; the machine was just recently unveiled and is designed to truly fit the American market. Up until now, all of the machines in the espresso-maker’s line-up have made lungos or espressos – varying pours of different Grand Crus, all of them a tad closer to what we think of as a European espresso than a typical cup of coffee in the USA. But Americans love their coffee; the fact is that old habits die hard and there is just something about a nice, big cup of Joe. 

The fact also remains that single-cup coffee makers are pretty much one of the best inventions this side of the year 2000 and it is probably not unreasonable to say that the standard set-up we have all grown up with will eventually go the way of the VCR as time goes on. If you have yet to update, here is why you should.

So how does this unit stack up in comparison to its espresso-making cousins? First of all this machine is multi-talented: it does both. That’s right. If you live in a household with both espresso and Americano-style coffee lovers you will not need two machines. Incredibly easy to use, there is just one button on the top to turn the thing on, the rest it reads off of the barcode printed on the capsule you insert. This is actually a pretty advanced system, automatically adjusting the temperature and pour using a new technology called Centrifusion. According to Nespresso, "Centrifusion is a word combining centrifugal and infusion, indicating that the capsule spins and water is injected into the capsule and is infused with the ground coffee inside the capsule." Intelligent stuff for a small appliance, but as far as you’re concerned, just pop it, lock it and go.  The water tank is a healthy size with a capacity of 40 ounces and the design is sleek just like those cousins we mentioned earlier and covered all last year.

Courtney Driver

Courtney Driver combines her passion for luxury with her love for writing as the Executive Editor for JustLuxe. An authority on the luxury lifestyle, Driver's travel experience has come to encompass visits to some of the most lavish properties in the world, exclusive transportation methods such as helicopter and private jet, as well as exotic locales like Africa, Asia and the South Pacific. Having...(Read More)

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