Harley-Davidson Motorcycle "Blackline": The 'Next Rebellious Chapter'

The Blackline is Harley-Davidson's newest model to hit the wide open road. The lean Softail embodies the brand's trademarked stylings and is the "next rebellious chapter" in the history of Harley-Davidson.

"The Blackline is a motorcycle for all those who run by their own rules," said Mike Lowney, director, market outreach for Harley-Davidson. "It's more than a bike-it's a mindset that is rooted in the spirit of defiance and irreverence embraced by today's young riders."

H-D, the number one motorcycle brand for consumers 18 to 34 years old, is heavily marketing the Blackline to young adult riders who want to grow into the franchise's branded lifestyle. The strategy fits the price range of the Dark Custom line like a custom-made black leather motorcycle jacket. The Blackline, priced at $15,499, takes its place on the Dark Custom line alongside the Iron 883, the Nightster, the Forty-Eight, the Street Bob, the Fat Bob, and the Cross Bones.

Overall, the Blackline's style reminiscently draws from three eras of the H-D's storied history. While the essence of the 1930s through the 1950s permeates, the Blackline also has a new twist or two. It is the lowest two-up seat bike ever offered by Harley-Davidson.

The Blackline is the second most expensive motorcycle of the models. The seven motorcycles comprising the Dark Custom line are priced from $7,999 up to $16,999. The bookends of the line are the Iron 883 and the Cross Bones.

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James Rothaar

James has written content for and other leading online luxury lifestyle magazines. Rothaar previously served as the senior-tenured staff writer for JustLuxe, having worked with the digital magazine since 2005. He resides in Jacksonville, Florida, and works as an independent marketing consultant and freelance writer and copywriter. He is the co-owner of Wild Owl Digital, a boutique mar...(Read More)

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