The Common Ground Shared Between Nespresso, America's Cup and Emirates Team New Zealand

With almost an entire summer's worth of racing coming to an end this week, anyone with even the vaguest interest in sailing has been paying close attention to first the Louis Vuitton Cup and now the America's Cup, as Oracle Team USA defends their title against challengers Emirates Team New Zealand. One of my favorite parts about this sport is simply how timeless and classic it is; this is the world's oldest trophy to win. The Ultimate Cup.

Earlier this year Nespresso was announced as the official coffee of the 34th America's Cup. No big surprise really; this is not the first time, and Nespresso has aligned themselves with America's Cup in some shape or form for around a decade. At the moment the brand is also an Elite Sponsor to the Emirates Team New Zealand. (Looks like they picked the right team, because if you haven't actually been following the races, New Zealand beat Italy in the Louis Vuitton Cup and is now facing off with defending champion Oracle Team USA).

Courtney Driver

Courtney Driver combines her passion for luxury with her love for writing as the Executive Editor for JustLuxe. An authority on the luxury lifestyle, Driver's travel experience has come to encompass visits to some of the most lavish properties in the world, exclusive transportation methods such as helicopter and private jet, as well as exotic locales like Africa, Asia and the South Pacific. Having...(Read More)