Rent-by-the-hour hotels have gotten a bad rap over the years. Stereotypically they are used for unsavory activities, and tend to be in equally unpalatable locations. Yet the concept and business model isn’t so bad. In fact, it makes a lot of sense when you look at how many hotels suffer unbooked rooms that could be generating revenue.
After traveling overnight to reach a destination, businessmen and women want a place to shower and freshen up before their first meeting of the day. Couples step out of their daily routines by cozying up in a room, relaxing at the spa and dining in the hotel restaurant before heading home to relieve the babysitter. And of course, even affluent guests have been known to engage in a little afternoon delight. These are all untapped, potential repeat customers.
