Designed by the award-winning architectural firm Cuningham Group, The Avenue Apartments and Penthouses offer luxury living right in the heart of Hollywood. Located right between Hollywood and Sunset Boulevards on North La Brea, the property is actually walking distance from much of the main drags featuring the Kodak Theater, Hollywood & Highland and nightlife spots famous for celebrity sightings. The Avenue has created a unique alternative to the hotel, offering short-term leases and allowing luxury travelers to have all the comforts of home while also being immersed in the culture and vibrance of Hollywood. Amenities include a heated swimming pool and Jacuzzi, grilling areas and a turf dog run so that residents to enjoy the pleasures of a yard while living comfortably in the city.
Potential residents can choose from a variety of floor plans, including a studio, one-bedroom, two-bedroom, three-bedroom, and penthouse options. The three-bedroom penthouses and two-level apartments have attracted a variety of guests, from HGTV Design cast members to international leisure travelers. Apartment space ranges from under 1,000 square feet to 1,500 square feet, while the penthouses feature a living area up to 2290 square feet. Penthouse plans begin with a six month lease, and can be rented for anywhere between $9,000 and $11,000. Floor-to-ceiling windows and private patios offer Hollywood hills and cityscape views, with additional features including gourmet kitchens with KitchenAid stainless steel appliances, wood veneer cabinetry in espresso and custom European countertops.
Penthouse decor is modeled after the flagship unit, which was arranged and furnished by interior designer Timothy Michael Morrison. Morrison’s vision for the space included using a modern approach to displaying mid-century pieces. The color scheme is shimmery blue, with eucalyptus and ivory. This comforting palette is offset with teal and purple splashes, all anchored by ebonized wood flooring.
Designed for hosting, the penthouses feature a dining area that includes a bar-height counter, made from Carrara Marble. The dining table is an Eero Saarinen, outfitted with vintage Monteverdi Young chairs. Airy and elegant sitting room is complete with a vintage sofa and console/media center, also featuring a John Widdicombe china cabinet and Sputnik-style chandelier.
Despite a focus on entertaining, the private spaces of the unit were given equally beautiful design attention. The master suite features a vintage Harvey Probber dresser paired with a custom walnut headboard, inset with foxglove-patterned upholstery. A sunlit alcove, featuring a coffee table designed by the late Knoll designer Ludwig Mies van der Rohe, is nestled next to the private roof terrace and lounging cabana. Rounding out the decor are historic collectibles, salvaged from a 1960’s home designed by revered architect Paul Williams, (known for designing homes for many classic Hollywood greats including Frank Sinatra and Lucille Ball.)
Residents have access to a comprehensive set of services, including grocery, laundry and dry cleaning pick-up and delivery. Medical and grooming services for pets are available and guests can also have minor maintenance and detailing done on their vehicles. The Courtyard Pocket Park, which includes the heated pool and grilling areas, is landscaped with olive and palm trees and provides a quiet place to lounge by the pool, read, or enjoy a bit of greenery amid the urban landscape. Most prized, however, is the residence's location.
With The Avenue as home base, guests have the ability to explore by foot some of the area’s most popular attractions. An exhaustive list of farmer’s markets, boutique shopping, art galleries, nightlife entertainment, and hiking options are just blocks away from the luxury Hollywood apartments. Famed Hollywood Boulevard destinations such as Mann’s Chinese Theatre and Roosevelt Hotel are easily accessible as is the scenic Runyon Canyon where many Los Angeles residents can be seen walking their dogs or going for a jog.
