A new Super Bowl LVIII campaign is teaming three NFL Hall of Fame Legends who missed out on earning a Super Bowl ring during their careers and offering up a special “M&M Almost Champions Ring of Comfort” featuring diamonds made from real M&M’s peanut butter candies.
Football legends Dan Marino, Terrell Owens and Bruch Smith are featured in the upcoming ads.
"M&M'S is all about using the power of fun to create a world where everyone feels they belong," said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. "To inspire moments of everyday happiness and entertain fans, it's only fitting that our Mars Brand gem partners with a roster of NFL Legends to debut a custom ring with diamonds made from real M&M'S peanut butter, providing one-of-a-kind carats and comfort for exceptional almost champions."
The largest individual diamonds on the face of the first ever M&M'S peanut butter turned diamond ring were created by exposing this much loved ingredient to a high-pressure environment – including 3,000°C temperatures and 800,000 pounds per square inch of pressure – before grinding and grading the diamonds into their final form. The 14K gold ring is adorned with a diamond-encrusted replica of Mars' beloved M&M'S Orange character. When the ring is opened, a secret internal compartment reveals a mini replica of a football stadium designed to house a single Peanut Butter M&M'S.
'The M&M's Super Bowl campaign highlights the essence of sportsmanship for me - celebrating all players for the endless, demanding effort they put into their craft while enjoying the fun of the game,' said Hall-of-Famer Dan Marino. 'Historically only one team walks away with a championship ring, but Mars' inclusive message to inspire moments of happiness and to bring fun to everyone on and off the field really resonated with me. Just like the game itself, stay tuned for the ad's full release as there are always some surprising twists.'
The ad will air during the first commercial break in the upcoming Super Bowl LVIII, broadcast on CBS on Sunday, February 11, 2024.
