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Tech Startups Pulling in Sweden's New Professionals

Posted: Jan. 2nd, 2013  |  By Michael Pearse
Young Swedes
Henrik Trygg/Image Bank Sweden

It looks like H&M and Ikea have had their fill of young professionals in Sweden, and now the young, educated workforce has been moving in droves toward tech startups like Spotify in Stockholm. It's no wonder that this is happening, either, as Sweden has been a veritable hotbed of innovation in software and technology.

Traditionally, the most popular employers among Sweden's young professionals have been the big consulting firms and the retail giants, H&M and Ikea. But preferences seem to be changing.

A growing number of international and Swedish talent is being attracted by smaller, innovative engineering companies and pioneering start-ups, according to a new ranking by employer branding company, Universum.

Stockholm-based music service Spotify entered the ranking for the first time, and made it into the top 10 for academics with engineering, business and IT degrees.


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