Through photos and video shot exclusively on iPhone 5s, consumers globally can view the Burberry runway show and related activities via Burberry's social media channels and website. Immediately following the September 16 runway show, Burberry customers can then enjoy an exclusive opportunity to purchase items from the Spring 2014 collection. Through September, each piece will be handmade to order, and can be individually personalized with a bespoke nameplate. Also following the show, Burberry will offer a limited edition set of six nail polishes.
Through retail outlets including Apple, iPhone 5s will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK on Friday, September 20. It will be sold in three colors—gold, silver or space gray—and three models—16GB, 32GB and 64GB.