Can the Newly-Unveiled Apple Watch Capture the Attention of the Fashion Industry?

Since releasing the first wave of information about Apple Watch last September, the technology company has been keeping close ties to the fashion industry with presentations during Fashion Week, the poaching of fashion executives and partnerships with supermodels. Liu Wen was first photographed with the watch on the cover of Vogue China and during today’s Apple Watch Event, Christy Turlington Burns announced her plans to train for the Virgin Money London Marathon with the help of the device. But can a watch that is, in its basest form, an accessory dependent on the iPhone, capture the hearts of the most stylish trendsetters?

Marissa Stempien

Marissa Stempien is a freelance writer and editor with a focus on travel, fashion, lifestyle, and culture. Her work has been featured in a number of print and online publications including ABC News, Popsugar, Huffington Post, JustLuxe, Luxury Living and CityGirlGoneMom. Marissa is an avid traveler and is always looking to visit somewhere new or unexplored. Her unique lifestyle has given way to her...(Read More)

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