NEWS & ARTICLES TAGGED

MARKETING

Book Reviews | Brand Thinking with Debbie Millman and Marketing Experts

Aug 22, 2011  |   Contributor: Deidre Woollard

Is branding, as thoughtleader Wally Olins says, "a profound manifestation of the human condition?" Olins might be overstating the case a bit but he does hit on something fundamental when he says that branding is about belonging and the search for identity. We are what we buy? One only needs to look at a friend's Facebook page to see character defined in terms of favorite television shows, restaurants, sports teams and more. Branding is everywhere. ... Read More

Wal-Mart: How big is big?

Jun 2, 2011  |   Contributor: JustLuxe Team

Wal-Mart has been named Fortune magazine’s number 1 on the top 500 of the largest companies in America. The company was chosen based on revenues, which are the total earnings the company made “before subtracting out expenses”. It’s hard to imagine... Read More

Activision Relies on Call of Duty

Jun 2, 2011  |   Contributor: JustLuxe Team

Activision’s biggest selling franchise Call of Duty has come out strong for the company, and Call of Duty: Black Ops and Call of Duty: Modern Warfare 2 have seen over a $1 billion in sales. The billion dollar sales have rivaled that of the... Read More

Oprah’s Effect on Small Business

Jun 2, 2011  |   Contributor: JustLuxe Team

Oprah Winfrey, the queen of daytime TV, has stepped down from reign and this has some worried that small businesses will feel the effect. Oprah’s “favorite things” has been a business driver for small businesses for years, and has driven small mom... Read More

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