Photo Courtesy of World Play Day
Dubbed “World Play Day” by child advocates, a group of nonprofit organizations in Johannesburg has provided an opportunity for kids to do what they do best; play. Bringing together hundreds of children for the fourteenth year running and giving them some much needed exposure to teaching toys that help kids develop essential skills, two Johannesburg centers are doing much to make the holiday a reality.
Hundreds of South African children celebrated what some children's advocates call World Play Day on Tuesday, romping with toys at two Johannesburg centers run by a non-profit organization.
The Cotlands organization campaigns for improvement in early education in South Africa, where a 2010 general household survey released by a government-backed statistics agency showed only 32 percent of children under 5 had access to early childhood development programs.
The biggest challenge for the organization is convincing families that it wants to introduce children to early learning skills, and is not a haven for neglected or abused kids, said Lois Moodley, Cotlands' marketing manager.
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