Has LVMH Unleashed China's First Great Red Wine?

While we’re all familiar with the LVMH luxury goods conglomerate (what’s up Marc Jacobs), it’s the latter half of the acronym – the MH (Moët Hennessy) who are making some bold moves into the land of the red dragon hoping to capitalize on the Chinese penchant for French wine and collectors looking for an exotic but decent bottle. With ripe climactic conditions and a foresight of being the first in the region, they’re no dummies either: Moët Hennessy sourced out Argentina in 1959 and was the first French company to invest in Napa in ’73. With international hits such as Veuve Clicquot, Krug, Cloudy Bay, Cape Mentelle, Terrazas de los Andes, Numanthia, Newton and Clos des Lambrays under their control, it should come as no surprise that when LVMH is onto something, they’re onto something good: introducing Ao Yun 2013.

The LuxeNomad

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