Ferrari Sets Sales Records in First Half 2012

Italian luxury carmaker Ferrari announced that it has established new records in revenues and in the number of cars delivered in the first half 2012. A total of 3,664 automobiles were delivered to dealerships, representing a 7.4 percent year-over-year growth compared to 2011’s first half. The company also reported net profits of $131.7 million, which is an increase of 10 percent over last year at this time. Additionally, Ferrari’s trading profits were at $198.9 million, a 14-percent year-over-year increase.

The USA remains the largest market for the Italian automaker, as 851 cars were delivered in the first half 2012. Overall sales figures for the U.S. increased by 17 percent. Sales in the UK increased by 43 percent with the delivery of 393 cars to dealerships. Greater China (China, Hong Kong, and Taiwan) increased by 10 percent with the delivery of approximately 400 cars, and sales in the Middle East increased by 7 percent with the delivery of 191 cars. Sales figures for Italy in the first half 2012 were the exception to the positive reporting by Ferrari, as the 187 cars delivered to date is 74.5 percent less than 2011’s first half of 251 delivered vehicles. 

Sales of Ferrari’s 8-cylinder models, especially the Ferrari California 30, and the 458 Spider contributed heavily to the successful sales reports. The “30” in the Ferrari California 30 represents 30 extra horsepower and 30 kilograms lesser weight. The 12-cylinder engine in the 458 Spider has received two consecutive “Best Performance Engine of the Year.”  

“These results, achieved against a still highly challenging international economic backdrop, are first and foremost a reward for our constant and significant investment in technological innovation,” said ChairmanLuca di Montezemolo, in a prepared statement for the media. “The completely new range we are now in a position to offer clients across the globe means we can look forward to ending 2012, having improved still further on last year's financial performance,”

The Italian supercar producer also is reported to be "focusing hard" on a new road car, according to Mr. di Montezemolo. For more information, visit Ferrari

James Rothaar

James has written content for and other leading online luxury lifestyle magazines. Rothaar previously served as the senior-tenured staff writer for JustLuxe, having worked with the digital magazine since 2005. He resides in Jacksonville, Florida, and works as an independent marketing consultant and freelance writer and copywriter. He is the co-owner of Wild Owl Digital, a boutique mar...(Read More)

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