Luxury. Such a simple yet highly subjective word. For some, it is the culmination of wealth. For others, it is merely a game of perception. So, how exactly does one define such an over saturated word? Very carefully.
I like to think that after several years of working in the luxury market, I have come to develop a solid understanding of the concept. While there’s no denying the many facets of luxury, there seems to be one underlying thread that holds it all in place. Luxury lifestyle.
Those who lead such a lifestyle appreciate the finer things in life and tend to constantly pursue quality goods and services along the way. Maintaining a luxury lifestyle goes beyond just the possession of designer clothes and luxury cars. After all, anyone with the means can charter a yacht, drive expensive cars, and dine at Michelin Star-rated restaurants. And because we’re all human, it’s only a matter of time before we want more — not more of the worldly items that already surround us, but rather more opportunities to experience the world around us.
So perhaps the best way to define luxury lifestyle is experiential.
