A Star is Born! Vera Bradley Welcomes Baby

Vera Bradley Baby 3-Piece Layette

Courtesy of Vera Bradley

Just in time for Spring, Vera Bradley welcomes a brand new brand, Baby. Arriving March 14, 2013, the new line for newborns is the first for proud mother Vera Bradley, the coveted women’s accessories brand founded in 1982 by two friends, Barbara Bradley Baekgaard and Patricia R. Miller.

Famed for their brightly-pattered quilted cotton bags, purses, wallets, luggage, and accessories for women, they’re now welcoming a new generation with infant clothing and goods available in Summer 2013 colors Lilli Bell (a pink and white floral design) and Tutti Frutti (mint green paisley and posies). Infant wear highlights include a 3 piece Layette Set, complete with hat and rattle, for $60; a double-print Dress and Bloomers for $49; and short-sleeved Ruffle Bodysuit for $28.

Irresistible accessories include the Mary Jane Soft Shoes for size 0-6 months, for $28; a coordinated Bib Set for $22; and a 3-pair set of Baby Socks for $19.

To keep baby clean and comfy there’s the adorable Hooded Towel & Bath Mitt set for $42; reversible Receiving Blanket for $36; Plush Blanket, $48, made from super-soft fleece trimmed in printed satin; and the brilliant Lovey Bunny blanket, $22, with a bunny head and arms, perfect for cuddles.

Gifts items just for baby are the porcelain Lil’ Piggy Bank ($24), the $8 “Bunny and Bear” board book, and two stuffed toys – Bear and Bunny – available in Lilli Bell and Tutti Fruitti patterns to match baby’s wardrobe and blankies.

To accompany baby on-the-go are useful baby accessories are available in additional signature colors: Dogwood, Indigo Pop, Jazzy Blooms, Midnight Blues, Plum Crazy, Provencal, Ribbons, and Va Va Bloom. The Baby Bottle Caddy ($18) and Pacifier Pod ($12.50) are both BPA- and PVC-free and come with a 6” wrist strap. The Changing Pad Clutch ($38) is so pretty, it’s hard to guess its non-glamorous utilitarian task.

For the Baby launch, Vera Bradley is expanding its beloved baby bag collection with new styles and returning favorites in the new summer 2013 patterns and more – for $78-118 -- and classic black -- $93-145. In addition to Make a Change Baby Bag, Messenger Baby Bag, and Mom's Day Out purse, he new designs are the Backpack Baby Bag and Convertible Baby Bag. Thoughtfully, the new Vera Bradley Baby catalog also includes specially-designed gift box sets, each one cheerfully complete with the line’s charming Bunny and Bear logo.

The line is now available online at and at all Vera Bradley retail stores and dealers. Bargainistas might even be able to snag 40-65%-off bargains on returning bag favorites at the annual Vera Bradley Outlet Sale this April 9-14, 2013 in charming Fort Wayne, Indiana, the proud home of Vera Bradley headquarters. For sale and lodging reservation details: Just remember to buy an extra set of luggage at the outlet sale so you can pack all your purchases for the trip back home.

Courtesy of Vera Bradley

Vera Bradley Baby Dress & Bloomers
Courtesy of Vera Bradley

Vera Bradley Baby Mary Jane booties
Courtesy of Vera Bradley

Vera Bradley Baby Hooded Towel & Bath Mitt
Courtesy of Vera Bradley

Vera Bradley Baby Receiving Blanket
Courtesy of Vera Bradley

Vera Bradley Baby Bib Set
Courtesy of Vera Bradley

Vera Bradley Baby toy Rabbit
Courtesy of Vera Bradley

Vera Bradley Baby Baby Bottle Caddy
Courtesy of Vera Bradley

Vera Bradley Changing Pad
Courtesy of Vera Bradley

Vera Bradley Baby Bag

Vicki Arkoff

Based in Los Angeles, Vicki Arkoff is Contributor for JustLuxe, reporting on travel, entertainment, lifestyle and autos. She also reports for Atlas Obscura, The Daily Meal, Day Spa Magazine, Prevue, Where Guestbook, and Where Magazine, and is Editor for Holiday Goddess, the online destination for chic women travelers from the editors of Vogue, Cosmopolitan, Grazia, Conde Nast Traveler, Lonely Plan...(Read More)

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