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An Ultimate Guide to Start Your Own Personalized T-shirt Business
By: Neel   |    April 27, 2012   |   3 Comments (0) (0)

The industry of t-shirt business is rapidly growing in the internet. The trend of buying customized t-shirts have spread like a fire in the current market. Most of the people nowadays prefer to buy personalized t-shirts rather than buying ready made t-shirts available in the conventional stores. 

Today, there are thousands of websites and online stores that provides unique and customized design t-shirts at affordable prices.

If you are creative and have a flair of creating new designs, then t shirt printing business can be a good option for you. It will enable you to explore your creative abilities and earn good profit at the same point of time. Many people have been able to start their own business without investing any money and is a zero risk business. Perhaps, one certainly have to be unique and unimaginable creative to sustain in this highly competitive business. Online t shirt printing business will help you reach customers around the globe, thereby giving you more opportunities to grow and expand.

Here is the step by step guide to begin your own online t shirt printing business.

Develop a Business Goal: The first step to start a business is to develop a realistic and practical goals for your business. These goals help in directing your course of actions initially and during the course. For example, having a goal to have 1000 visitors per day on your website will help you to direct your focus more towards structuring of your website. For this you will need to make your website interactive for the customers. You can do this by putting up design contests, freebies or public opinion poll to rate your uploaded designs. If you are able to achieve your initial goal, then you are on the right track.

Choose your target audience: You should be very well aware of the class of customers you are targeting. Finding out your targeted audience will help you in better marketing and promotion. For example, if your target audience are kids between the age of 0-13 years then your designs should be appealing enough to grab their attention. In this case you will have to focus much on using cartoon characters or themes to attract your audience.

Pace up with the current market trends: It is always beneficial to know what’s hot or not in the market. You may not want to end up being criticized for displaying old designs and themes on your website. For example, children are nowadays are more fond of doraemon than traditional tom and jerry cartoon. Conduct regular market research to know the current trends that could help you to make change accordingly.

Marketing and Promotions: Marketing is the key to success and even failure of any business. A good marketing strategy can help in brand building, but a poor promotion technique can give just opposite results. You must perform a thorough research on SEO to get traffic from search engines. But, do not depend solely on search engines. Social networking sites, bulk e-mails and word of mouth are some of the marketing strategies that can direct traffic to your website through various links and sources.

Many t shirt printing business owners think that an effective marketing strategy can direct huge traffic to the website and expect huge sales. But this is not true ! The designs displayed on the website must have the ability to convince the customers to buy the product. Quality and unique designs are the key to sustain this business for long term. 

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3 Comments on this Article

indigo commented on April 30, 2012

I am not sure how you justify t-shirt printing being a 'zero risk business'? If someone setting up their clothing business fails to cover their costs (fixed or variable) then they will make a loss...

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RichTeez commented on April 27, 2012

Good points. Be sure to visit us and tell us what you think.

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CoLoR349 commented on April 27, 2012

Thanks for this timely advice. My sister is seriously thinking about starting this type of business. I'll be sure and pass on words of wisdom.

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