We all know that fraud is a plague for the luxury industry.
Despite some efforts, most of classic brand protection solutions fail.
In the luxury industry strong common beliefs prevail:
#1 Brand Protection is always secretive.
#2 Brand Protection is just a cost
However how would you trust secretive protections in a shopping session ?
What if luxury brands could capitalize on their protection to enhance the purchase experience ?
The digital world offers new & secure ways
- Contactless & secure item unique digital identities accessible with a Smartphone to prove its guenuiness.
- Electronic warranty to avoid paper certificate falsification (Dior VIII watches for instance)
- Real time sales information & grey market control with digital warranty activation at the retail point.
- Access to exclusive digital communites (Hublotista for the Hublot brand) based upon the product authentication for brand direct communication with its clients.
Maybe it is time to shift the protection model to serve the client experience & comfort, with new digital & secure technologies.
For more information watch our video or visit: www.wiseauthentic.com
