For devoted Alexander Skarsgårdfans, this news was on your radar last week. But for the rest of the high-fashion industry, we now know that Calvin Klein has officially launched his new campaign for the upcoming fragrance Encounter, and the ads feature the no-other than the chiseled blonde, Skarsgård. So now you can have a personal “encounter” with the hunk without being labeled a stalker. Calvin Klein encourages the interaction; coining the campaign “Dare to Encounter.” Animated GIF ads were first released, allowing players to get up close with Skarsgård through an interactive journey, overcoming challenges together in the ads. Sounds like the dream you had last week, but better, right?
Unlike the ending in your fairytales, Skarsgård ends up in the arms of the gorgeousLara Stone, the object of his affection in the campaign. While real-life ads for customers to insert themselves in have yet to be created (darn technology), the digital approach is a way for the audience to further interact with the fragrance and a trend we are seeing everywhere in the high-fashion industry. You can see the print ads in glossies in September, and we won’t tell anyone if you hang them on your wall like you did with JTT.