Milan is facing real contenders abroad, but rather than present a cohesive front the top fashion industry leaders in the region including Armani, Burberry and Versace all seem to be going their way. It's the Italian National Fashion Chamber that's stepping up Milan's game in an attempt to rescue the fashion scene. Time will tell if Milan's efforts to bolster it's Fashion Week will pay off.

Burberry has packed up for London, abandoning Milan after a decade of menswear fealty. Giorgio Armani has scolded Italian designers who regularly show in other fashion capitals. And Donatella Versace even called for a fashion summit in a bid for unity.

Concern that Milan is losing prestige to London, Paris and New York is starting to crack the composure of the city’s usually reserved fashion world.

The Italian National Fashion Chamber has been moved to action, announcing a reorganization this spring and making Prada’s outspoken CEO Patrizio Bertelli the chamber’s No. 2 with the goal of revitalizing Milan fashion. (Read More)