Designer Jennifer Fisher, a California native, has earned her spot as an up-and-comer being one of the top 10 finalists for the 2012 CFDA/Vogue Fashion Fund Competition. Fisher has grown from a fashionista stylist to a designer with a keen eye for jewelry, and it all started with one charm.

Fisher was previously a wardrobe stylist for commercials, television and movies in Los Angeles. With after the arrival of her first child, Shane, she also gave birth to her business. To honor her son she created a single dog tag charm with his name in it -- and everyone in Fisher’s world wanted one of their own.

No Fisher has a swanky Soho studio in New York but still keeps a laid back lifestyle with charms being the focus of her business. Her childhood was an inspiration for starting the line, always loving long chains and a single charm as the main accent on the backdrop of a simple shirt or tank top. Fisher now has designed over 4000 charms that are available in four types of gold in accessories ranging from bangles, cuffs and earrings for all personalities and styles. This young designer has made it on our watch list and we are incredibly, pun intended, charmed.