David Beckham and Guy Ritchie for H&M

Nick Hudson

Two of the most popular dudes in the world came together to make one of H&M's latest ad campaigns, but, considering it's Guy Ritchie and David Beckham, there's a lot more personality to the piece than seen in most fashion house advertisements.

David Beckham is back in action for H&M, this time in a 90-second commercial directed by Guy Ritchie to promote the spring collection of David Beckham Bodywear for H&M.

The spot, launching online today as well as in a 30-second version for television and movie theaters, was conceived by Marc Atlan, whose Venice, Calif.-based Marc Atlan Design Inc. put together the three previous Beckham campaigns, beginning with spring 2012. The idea began when French-born Atlan, whose clients include Christian Dior, Helmut Lang, Tom Ford, Yves Saint Laurent, Prada Beauty and Cartier, was en route to a meeting with H&M in 2011 about a different campaign. Read More

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