It's fascinating how fashion and the fashion industry move. Fashion trends come and go like mayflies, but the culture has a slow and steady heartbeat that wont change for anyone. Take Farah, the luxury Lebanese accessory designer and their new ad. Evocative of much repudiated ads ranging all the way back to Duncan Quin's infamous embarrassment, their new ad proves that it takes quite a while for a lesson to be learned in this business.

Farah is Lebanese designer of luxury bags, belts, and accessories.

The above ad is “celebrating” a collaboration between Farah and photographer Joe Kesrouani at Farah’s Saifi Village Boutique later this month.

Here’s some background information on Farah:

Living and working in Beirut where his creativity runs to owning an organic farm and two restaurants, Johnny’s JF stores first appeared in Beirut in the 70’s. Today he owns JF stores in Beirut, New York and Dubai in addition to his concept store in Lebanon’s capital. From 1990 – 1994 he launched and developed Donna Karan and Donna Karan men lines of handbags and belts. The label is sold worldwide with retailers across Europe, the Middle East and USA, Asia and online. (Read More)