Of the major three fashion weeks in the world, I can say with all honesty that London's is often far less intriguing to me when compared to Paris or New York City. As I am likely not the only person who feels this way, a few of the biggest ambassadors for British fashion teamed up to try to drum up support for the weeklong event. However, other than Poppy Delevingne, something seems off with the campaign and hasn't furthered my interest level for London fashion week at all.

Leading local fashionistas Poppy Delevingne, Alexa Chung and Laura Bailey are flying the flag for British fashion ahead of London Fashion Week.

The three British Fashion Council ambassadors are pictured modelling new season pieces by London designers and talking about their coveted sartorial secrets in this week's edition of net-a-porter's digital magazine.

They are seen posing in key new season pieces by top designers including Matthew Williamson, Erdem, Burberry Prorsum, Nicholas Kirkwood and Mulberry. Read More