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Fashion's Night Out Launches Celebrity PR Push and Video PSA
By: Mike Pearse   |    September 25, 2012   |   0 Comments (0) (0)

Courtesy Huffington Post

 

 

Promotion for Fashion’s Night Out is in full affect. To create a buzz for the annual shopping extravaganza we’ve already seen Taylor Swift and Justin Bieber recruited to reel in the younger generation of fashionistas. And now the celebrity and fashion A-list stars in the line-up just keeps growing. Add to the promotional and PR push: Victoria Beckham, Karlie Kloss and Marc Jacobs.  Maybe those heavy hitters in the PSA will be able to persuade the masses to spend, spend at this all-night fashion soiree. The positive thing is, 40 percent of proceeds benefit the New York City AIDS Fund in the New York Community Trust. See, the more you shop, the more you give.

The endless names and faces in the PSA will have you playing, “Guess Who” as you watch the star-studded fashion public service message. And it is none other than Glee‘s Darrin Criss, singing (appropriately) Madonna’s 1985 “Dress You Up” to transition the video. Remember Anna Wintour’s Glee episode? Looks like she has power everywhere to make this PSA and fashion’s biggest night of the year a huge success.

If you can’t name everyone fast enough here is the celebrity cast for FNO’s PSA, but guess who is not in the starting line-up? Wintour herself: Victoria Beckham, Justin Bieber, Julie Bowen, Tory Burch, Tyson Chandler, Georgina Chapman, Francisco Costa, Keren Craig, Darren Criss, Peter Dundas, Carolina Herrera, Chanel Iman, Marc Jacobs, Liya Kebede, Karlie Kloss, Solange Knowles, Michael Kors, Doutzen Kroes, Pamela Love, Arizona Muse, David Neville, Jessica Paré, Usher Raymond, Coco Rocha, Hailee Steinfeld, Taylor Swift, Marcus Wainwright, Alexander Wang, Kristen Wiig, Olivia Wilde and Jason Wu

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