Green Fashion Gaining Popularity in the Market

Sustainable, green fashion is seeing a major push in the fashion industry. It seems that with numerous celebrity endorsements and a more informed base of consumers are making it more difficult to get away with being wasteful and hurtful to the environment.


America’s closets are turning green.

The same environmental sensibilities that have swept the foodie world (farm-to-table, organic produce) are making inroads in the fashion universe as the environmental movement continues its rise and new technology produces refined synthetic and recycled materials.

For example:

• Last month, Saks and Neiman Marcus settled a lawsuit charging they labeled real fur as faux fur to escape disclosing its source (raccoon dogs, in this case) — a ploy that turns marketing on its head: Fake sells better than real? Read More

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