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Pikke Allen

Creative Director/Editor in Chief | ARTIFICE ATELIER
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ARTIFICE began as an accidental blog in Paris and has grown into a point of view that is decidedly ...Read More

Website: artifice-magazine.com

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HAYARI COUTURE on ACADEMY AWARDS Red Carpet
By: Pikke Allen   |    February 24, 2012   |   0 Comments (0) (0)

The HAYARI COUTURE HOUSE, a traditional luxury couture atelier in Paris is pleased to announce they will be showing on the Red Carpet this year. Mrs. Nate Faxon (Nat Faxon,  WGA Winner of Best Adapted Screenplay for  "The Descendents") will be wearing the gown, “Plume A Paris,” designed in black embroidered lace overlay with beaded details with a full fishtail skirt of black silk tulle and ostrich feather accents.  Casual yet formal, this gown is perfect for the Los Angeles Red Carpet warm weather climate.  The gown, designed by Nabil Hayari, directly from his Paris atelier is an exclusive here in the U.S. The collection of evening and bridal wear, already established in Europe has yet to arrive here in the U.S. so the debut of this gown will be an important first for the brand.  With its introduction of the perfume, Only for Her, at the Golden Globes and now its first step on Red Carpet for the ultimate engagement of the Awards season, the House of Hayari is on its way to stardom.  The gown was styled by Hollywood Stylist, Pikke Allen, principal of luxury branding firm, ARTIFICE ATELIER  currently  represents the company in the U.S. market.  

The House of Hayari: “Traditional Couture for the Modern Woman”

The definition of luxury begins with a vision for the extraordinary. Nabil Hayari and his partner Hugues Alard of the Alard Group began their journey to create the ultimate couture gowns evocative of old world elegance with a flair for the dramatic to suit the modern women.  Designed for special occasions and luxury weddings, the collections are for women who want to make an entrance.   With his training in one of the most famous fashion schools in France, Nabil Hayari brings the luxury traditions of couture workmanship together with a unique modern flair. Luxury fabrics, rich colors using embroideries with exquisite details are all part of this tradition.  Using the feminine form as the central image for each collection, HAYARI makes the woman the star of her own event. When a woman wants to find THE perfect gown for a celebration, or the most important day of her life, HAYARI creates the perfect solution. There is no apology for the elegance, luxury and exquisite details of these gowns that highlight the female figure. It seems only fitting that Hollywood celebs will finally discover this designer and make him a red carpet favorite to help them make an entrance.  

“Only for Her” by HAYARI, an exclusive French perfume, is made in Grasse, France in hand-numbered bottles, each one of a kind. 

The fragrance ingredients feature the white peony, queen of the oriental flowers, combined with the elegance of the magnolia. This duet is blended with notes of jasmine, reminiscent of Mr. Hayari’s childhood garden.  Some fruity notes of grapefruit and freesia bring to perfection the floral bouquet with hints of woody and powerful scents of sandalwood and patchouli to add a touch of mystery. The strength of the fragrance is “eau de Parfum," which is a unique formulation that allows you to wear it for day or night.  The bottle is an elegant presentation of a 12 sided flacon topped with a crystal stopper and 14K gold details.  This smashing debut will be followed by other U. S. introductions coming this year to launch the fragrance in the U.S.

ARTIFICE ATELIER AGENCY, a boutique luxury agency with experience in fashion design, event and media production, as well digital and social media.  Pikke Allen, Principal and Creative Director has over 18 years in the film industry with her work as stylist and in luxury retail industry.

For further inquiries about HAYARI perfumes or Couture please contact:  Pikke Allen via mobile at: +1 650 739-3770 or via email at pikke@artifice-atelier.com. The Agency Magazine: www.artifice-magazine.com ".

 

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