H&M Brings Gisele Back for Autumn/Winter 2013-14 Campaign
By: Markus   |   
May 7, 2013   |   0 Comments

Gisele via Instagram

H&M has brought back Gisele as the face of their upcoming autumn/winter 2013-14 fashion line, but the choice seems completely uninspired. At this point, it seems like H&M would benefit more from an up-and-comer than an established supermodel like Gisele. What do you think?


GISELE BUNDCHEN is the new face of H&M. The supermodel stars in the autumn/winter 2013-14 campaign for the Swedish retailer, which was shot on the streets of London.

While no pictures from the final campaign have yet been unveiled, the brand released a behind-the-scenes preview of the imagery earlier today - showing a smiling Bundchen wearing a black coat. H&M is on a roll with its current slew of campaign stars; Beyoncé Knowles stars in the brand's high-summer adverts - showcasing a series of swimwear - while models Daphne Groeneveld, Joan Smalls, Liu Wen and Lindsey Wixson are the faces of the retailer's New Icons range. Read More

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