It seems like a lot of stars these days are partnering collaborating with lacquer companies to release their own line of polish, like Mariah Carey and OPI for example. But when a member-elite in the fashion industry jumps on the bandwagon, that is headline status.
The renowned Jin Soon Choi, nail stylist for runway shows and fashion glossy editorials, is no stranger to polish and now she is finally launching her own line.
The new line will be appropriately named JINsoon, will be released with two collections: The Quintessential Collection, as name states is comprised of polish necessities, no colors you should be without in your beauty arsenal; and the A La Mode Collection, a more modern and fashion-forward bunch of polishes for the riskier fashionista or special event when you pull out all the stops. What’s more is that Choi even let the models name the polish in her line, very generous and way to let the ladies she styles take part in her new venture.
JINsoon will be released in September at Sephora.