Looks like Max Greenfield, Zooey Deschanel's roommate in the show "New Girl" is making quite a splash with an in-character list of fashion rules and some clever work of social media. Though, by comparing himself directly to "Seinfeld's" Kramer, he immediately lost a few points with me.

After just two seasons of Fox's sitcom New Girl, Mr Max Greenfield has become something of a comedy icon. That's because his character, Schmidt, is such a ridiculous, over-the-top, self-important, loveable loser - a perfect foil to the wide-eyed optimism of his roommate Jess, played so indelibly by Ms Zooey Deschanel.

As Schmidt's popularity has risen, thanks, in part, to several viral videos Mr Greenfield made, including one of Schmidt's dating profile (his perfect match? Himself) and another where he teaches a spinning class to an empty room with the energy of a banshee, so has his red carpet quotient. Read More