New Ads Mimic Fashion Sketches, Discourage Anorexia
By: Steven   |   
April 24, 2013   |   0 Comments

Revolution Brasil

While the campaign against anorexia is noble in itself, it seems unfair that the fashion industry is always the target of such movements. Like the video game industry and violence, the runway models and the fashion industry in general are often blamed for the proliferation of eating disorders, even when there's no causal proof.

These anti-anorexia ads from Brazil (below) are disturbing to look at given the history of self-imposed starvation in fashion advertising.

They are probably Photoshopped to make the point that women can never be as thin as the draft sketches they try to emulate.

But they're also reminiscent of French model Isabelle Caro, an extreme anorexic who died in 2010 from her condition. Read More

You might like : Anti-Anorexia Ads Imagine If Real Women Looked Like Fashion Illustrations

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