The weather is heating-up and the days are getting longer; celebrate the swim season with JETS and experience the EVOLUTION campaign 2012/13 as newly launched on the JETS website.
EVOLUTION 2012/13 offers interaction at a personable level engaging visitors with a mosaic of beautiful imagery. A visual representation of the strong designs and bold colours in this season’s collection; sit-back and watch as the pictures in motion give you an insight to the EVOLUTION that is JETS Swimwear.
Shot on location at Sydney’s famous Bondi Cliffs, the picturesque setting was the perfect foundation for the campaign video. Fronting the campaign are the two striking models-of-the-moment, Stephanie Cherry and Nicole Harrison, whom when combined equate to a new level of glamour.
As well as the ability to experience the campaign by viewing campaign shots image-by-image, the EVOLUTION collage comes to life with video extracts embedded behind the scenes, giving viewers further insight to the JETS EVOLUTION.
Bikini separates and sets, one-piece swimsuits, racers, outerwear, resortwear, beachwear and accessories are all a part of this season’s exciting collection.
The JETS EVOLUTION Collection offers a modern fresh colour palette and a selection of themes that introduce the trends of the season. From the subtle eastern prints of Oriental Chic to the regal air of Baroque Elegance, the EVOLUTION swimwear campaign gives viewers the ability to quick-shop the garments by collection and share the imagery across Facebook, Twitter and other social channels.
Experience the JETS EVOLUTION by visiting the swimwear online store.
Sign-up to the JETS V.I.P club for further insight to the campaign, collection, designer inspiration and more.
Visit the JETS blog, JETSTREAM, to keep up-to-date with all things JETS, including the latest celebrities who choose JETS Swimwear for its fit, fashion and fabrication.