Big color. Bold names. Big collaboration. NARS is doing Andy Warhol in a collaboration between the cosmetics brand and the Warhol Foundation.
When WWD asked, "Why Andy Warhol?" The cosmetics guru responded with, “Why not Andy Warhol?” Nars, founder and creative director of the brand that bears his name, countered to WWD. “I have always surrounded myself with Andy’s work and even paid tribute to him in my past collections — Edie Eyeshadow, Chelsea Girls Lip Lacquer, etcetera. This just seemed like the right time to do [a bigger effort]. Even more than 20 years after his death, Andy continues to be one of the most influential figures in both contemporary art and pop culture. Andy said, ‘If everybody’s not a beauty, then nobody is.’ This is the same sentiment I wanted to bring to life with Nars — a forward-thinking attitude toward beauty, and the encouragement to inspire self-expression, creativity and artistry in the women who wear it. It seemed like a natural fit to create a collection that Andy himself might have a hand in if he were alive today.”
So the collaboration is pairing between mediums and generations and artists. The Nars Andy Warhol Holiday Collection has two offerings: one for Sephora that will be out in October and one for specialty boutiques and department stores, out in November.
The Sephora Collection is a tribute to Andy Warhol's Pop Art, featuring Debbie Harry Cheek and Eye Palette, with new shades and a new diamond dust formula based on a painting the artist did of the Blondie singer. There's also lip gloss in soup cans with Warhol’s lip print and other similarly clever cosmetic constructs.
For the November collection for specialty and department stores, NARS will take on the spirit of Warhol’s Silver Factory. Think downtown, black and white and the famous silk screens.
Be the first to learn about the collaboration by visiting narsandywarhol.com.
