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Pinterest a Welcome Burden for Fashion Houses

Pinterest

Though Pinterest has allowed to sharing and saving of nearly everything worthy of keeping an eye on from all around the internet, some of the most-pinned items come from fashion houses. However, with fast fashion retailers constantly updating their selections, a lot of these pins end up leading to dead links, which can have a detrimental impact on the perception of the company in the public's eye. 

 

Fashion retailer H&M is pretty popular on Pinterest—in spite of itself. Over the last month, the social scrapbooking platform's users have pinned, repinned, commented on or liked the brand’s products 145,000 times, according to Pinterest analytics firm Curalate (H&M is not a client). The problem is, a good number of H&M’s popular pins feature dead links—an increasing problem for retailers, said Curalate.

For example, one H&M dress has been shared on Pinterest nearly 1,200 times in the past 30 days. But clicking on that product's pin returns the message,"Sorry, this item is no longer available." Read More

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