JL MEMBER
About this Member

John

(Edit your title)
11 Stories. 2 Comments. 217 Points.

Connect with Member
Online fashion and designer label SEO guru in Australia

Website:

View Profile

Posts Comments Photos

Lifestyle
Search Engine Optimisation Is A Must For Designer Brands
By: John   |    September 4, 2012   |   2 Comments (2) (0)

Search engine optimisation otherwise known as SEO is do or die for retailers now, Australia is a clear example, shopping precints which were on weekends full of people now are at half of last years sales.

The reason being is the purchasing powers of consumers have moved completely online, why would someone buy something in store which is half price online?

The first port of call for anyone searching online is Google, they will search for a keyword and select a website to purchase, most likely those sites are doing some form on search engine optimisation.

Since the majority of people will use the search engine it is effectively like having a store in the best location in every capital city.

The monthly cost attributed to SEO when looked at this angle as a retail store in every city is definately worth while and more affordable than the rent of a store.

If companies want to keep up with profits from last year than it is best that they look into ranking on the first page of the search engines.

The reason why retail companies is taking a hit versus online is not only because of price it is also because when it comes to online visibility these brands are absolutely nowhere in Google, it is important that they put the search engine thinking cap on and start improving rankings, otherwise these online stores which are dominating will continue to do so.

For information on SEO basics please check out http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291

Maps Gurus SEO is a company specialising in search engine optimisation and can be found at this website for more information on SEO techniques and basics http://www.googlemapsguru.com.au

Write a Story/Review about Seo

Post a Comment

 
2 Comments on this Article

Kimberley commented on September 5, 2012

Cool! You work with American brands?

Reply    Report this Comment

John commented on September 5, 2012

certainly do, most in swimwear and handbags as they are global brands :-) do you work at an American brand Kimberley?

Share This

Related JustLuxe Articles:

Sign-In: Connect. Converse. Influence.

BEST OF LUXURY

Finding the best in luxury can be a daunting task, which is why we've taken it on for you.

Most Recent

Contributors

Members

BADGES The more active you are, the more rewards you earn!