SEO or otherwise known as search engine optimisation has become an increasingly popular online medium for designer and luxury brands looking to rank on the front page of Google which is the prime online real estate for terms such as handbags, cosmetics, women's shoes etc.
Many large companies have now realised the potential a keyword such as luxury handbags or designer shoes may have for the business and have adopted proactive SEO strategies in order to attempt to rank on the first page.
It is quite an interesting read as many have uncovered that the online strategy in place they use for SEO is completely wrong according to search engine optimisation company Maps Gurus SEO who are a leading company for services in Australia.
In a recent SEO article a prominent SEO company in Australia decided to provide readers with insight into what is best practices these days online.
A recent seminar in Melbourne has highlghted that search engine optimisation is ever evolving rapidly this year into a more conversion based and user experience interface.
It is highly reccommended that any luxury brand adopting in house optimisation to be aware of these changes.
Maps Gurus SEO has been dealing with a lot of designer labels in Australia to consult them on developing white hat and search engine friendly designs and strategies.
A useful guide to the basic of SEO can be found at the Google Webmaster Tools SEO guide