Taylor Swift Face for New Fragrance Campaign

Taylor Swift is so excited with her new album titled, Red she incorporated the power color in a new fragrance campaign – her very own. Swift is following up with last year’s scent, Wonderstruck with an updated version: Wonderstruck Enchanted.

The ads have a gorgeous Swift lounging outside in a plush red chair in a flowing crimson gown that is never-ending. The red-inspired campaign coincides with fragrance’s bottle, a bejeweled wine-colored glass container adorned with charms selected by the singer.

 “I love the look of my ad,” Swift tells PEOPLE. “I’m wearing this amazing gown that I loved as soon as I put it on. It’s a classic look, and that’s been my recent style obsession. Anything classic and timeless.”

The fragrance has a blend of wild berries and flowers, with notes of passion fruit, white musk and vanilla and will hit retailers in September.

“Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance,” Swift explains. “Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored — enchanted — when you know a little more about that someone and still feel that strong connection.”

Now, is she making songs and fragrances after romantic flames?

Megan Jenkins

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