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Olivia Pinnock

Editor | TellusFashion
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I am the Editor of TellusFashion's online magazine and also run a personal blog called Dress Like No...Read More

Website: www.tellusfashion.com

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TellusFashion launches luxury ethical boutique
By: Olivia Pinnock   |    February 10, 2012   |   0 Comments (0) (0)

Annie and Jade

TellusFashion are pleased to announce the arrival of their ethical boutique.

Consumers are becoming increasingly more aware of the need to buy fashion that promotes social justice and green living through celebrity endorsements from the likes of Lily Cole, Emma Watson and Livia Firth. The cause has also seen increased government backing and more dedicated exhibition space at the major Fashion Weeks for ethical designers.

Following the successful launch of the TellusFashion website, which stocks the very best emerging designers from around the world, last November, TellusFashion are now helping consumers find fashionable fairtrade and eco clothing.

With a focus on the style conscious, with the added benefit of being socially and environmentally conscious, the TellusFashion ethical boutique aims to sell only the most wearable, modern and luxurious pieces on the ethical market.

Olivia Pinnock, Editor of TellusFashion, says: “Our customers are discerning shoppers and it only seemed right that we should launch an ethical boutique. All the designers in the ethical boutique will be stocked in the ordinary shop section of the site too; I don’t believe the two should be segregated. The ethical boutique acts as more of a filter for those who are actively seeking these designers.”

Some of the up-and-coming brands stocked in the new ethical boutique include REtrose_, Heidi Mottram, Annie and Jade and FABRYAN (see pictures).

The TellusFashion ethical boutique launches during London Fashion Week at the Good Fashion Show on 18 February. 


Editor’s Notes

TellusFashion is a high-end fashion platform, bringing the fashion industry together and assisting all the emerging talent it encompasses.

It was founded in 2010 by Swedish business partners Staffan Elfver and Daniel Johansson with a vision to bring new fashion designers to the masses.

TellusFashion provides consumers who are looking for avant-garde fashion the opportunity to shop exclusive apparel, find inspiration and stay up to date with the next generation of fashion. Our carefully selected designers provide you with high calibre womenswear, menswear and accessories from around the globe.

The website also contains an Industry Network which encourages stylists, models, make-up artists and others in the fashion world to connect with each other and our Little Black Book provides essential industry contacts.

TellusFashion’s magazine keeps customers and industry professionals up to date with the latest news, trends and interviews and with our blogs and Fashion TV adding to the experience, TellusFashion is the number one place for staying fashion-forward.

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