There has been a huge increase in tourism with people seeking more and more exotic places to visit, and travel companies happy to oblige. Families have been seeking the sun ever since the means of reaching warmer climates became widely available.
The adventurous spirit
The desire to be more adventurous has been created by a number of things; an aggressive travel industry, the huge increase in the world being brought into the home through the television screen and computer and the comprehensive airline services to every corner of the world.
Few places have held the mystique of the East; its culinary delights have already spread throughout the world, but the desire to actually experience the locations has also grown relentlessly.
Some people head for the cities; Hong Kong, Bangkok, Tokyo and Singapore are high on the list but other people prefer to see the real country, the rural areas of jungle and fine sandy beaches.
One growing tourist spot is Borneo, with specialist companies offering the chance to experience the less developed side of the East; stunning beaches and perhaps a trip to see the endangered orangutans.
The days when everyone went to the reference library to find out more about a country and then visited the high street travel agent to book their travel have faded fast. The Internet has taken over as the main source of information about almost everything and travel companies have all grasped the importance of a website to market their holidays.
It all means that someone considering a particular holiday can quietly spend time online and have a very good idea of what is on offer even before making any contact directly with the company offering a possible option.
Made to measure
Specialists such as Freedom Asia's Borneo holidays are likely to offer options that are tailor made for the traveller. It is possible to combine a range of things from a relaxing beach location to those orangutans in the jungle; even a game of golf or mountain climbing. There are different standards of accommodation that specialist companies offer; the idea is to be able to fit most budgets so that everyone can experience an island that the tour companies know so well; that is why they will talk so enthusiastically about the place.
Everyone is bound to have questions no matter how much research they might have done. Service companies are well versed in dealing with such questions and generally advising on the difference between particular resorts in a location. It is what makes a good professional specialist company stand out from others that might spread their talents too thinly.
Unfortunately, failing companies have been a fact of life in recent years and some have been in the travel industry. The guarantees that any traveller wants to see are ABTA and ATOL protection and as long as those are in place there is no need to worry.
This really is the age of adventure travel and exploration to somewhere that little bit different.
KW Freedom Asia's Borneo holidays
Image Credits http://commons.wikimedia.org/wiki/File:Borneo_Locator_Topography.png
Landing Page URL http://www.freedomasia.co.uk/destinations/malaysia/regions/borneo/