Urban Outfitters keeps making the news, and each time it hasn't been in a positive light. This time it's a lawsuit over the fashion retailer's habit of requesting zip-codes for credit card purchases, or more specifically making it seem like the zip-code when in fact it is purely for the retailer's rather invasive marketing research, is somehow required for the transaction.
You know when you’re checking out at a store and the sales associate asks you for your zip code and you just rattle it off without giving their request a second thought? Well, apparently you can just be like, “No.” And you probably should.
Your zip code isn’t actually required for checking out with a credit card, and it sounds like I’m not the only fool who’s been made to believe it is by retailers such as Urban Outfitters, who now face a class action lawsuit for giving that impression. (Read More)