Urban Outfitters Faces Legal Troubles
By: Markus   |   
July 11, 2013   |   0 Comments


Urban Outfitters keeps making the news, and each time it hasn't been in a positive light. This time it's a lawsuit over the fashion retailer's habit of requesting zip-codes for credit card purchases, or more specifically making it seem like the zip-code when in fact it is purely for the retailer's rather invasive marketing research, is somehow required for the transaction.

You know when youre checking out at a store and the sales associate asks you for your zip code and you just rattle it off without giving their request a second thought? Well, apparently you can just be like, No. And you probably should.

Your zip code isnt actually required for checking out with a credit card, and it sounds like Im not the only fool whos been made to believe it is by retailers such as Urban Outfitters, who now face a class action lawsuit for giving that impression. (Read More)

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