Champion and an independent thought leader on social and emerging technologies, with a track record of crafting successful international digital brand strategies and implementing effective social media initiatives. Key areas of expertise include not only first-hand experience in luxury branding, digital marketing and social technologies but also strong strategy and business experience. Successful managing Pan-European and South-East Asian campaigns that allow companies to refer to me as a strong partner in bringing their brand strategies successfully into the digital and the global landscape while uniquely positioning them.
On this interconnected planet, we’ve been led to believe that social media and interactive social tools have made the world smaller – much smaller. We have gotten used to the thought that our new BFF or our next great business connection is just a... Go to Story
One of the reasons why those in the middle class and on the lower end of the economic ladder were hit harder by the economic implosion in 2008 is simply this: they’re not necessarily good liars. Or not as good as their wealthy fellow citizens, at lea... Go to Story
It’s not easy being a luxury brand these days. The world of the luxury brand has been turned upside down within the last few years. Gone are the times when brands could tell people what they should buy (it didn’t matter if people could actually affor... Go to Story
@Tracie - thank you for your comment. I do think that Luxury Brands have to approach social media differently than other brands, develop a strategy that applies only to their industry. Basically re-inventing social media marketing strategies for them only....
JustLuxe is a luxury Web publication providing objective analysis and information to affluent consumers to assist with their decision making, such as chartering a yacht, purchasing a jet membership card, booking a luxury hotel, traveling to a specific destination, or buying real estate. Our writers conduct interviews with industry executives and leaders in their fields, analyze product offerings and review the Web sites of leading companies to ensure our readers have up-to-date data to make informed decisions. Consumers can find purveyors of fine luxury goods, services and travel solutions throughout the pages of JustLuxe via content or with our advertising partners. See our Best of Luxury high-end brands and partners.