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Why customer analytics is immensely critical in this time and age
By: Danny   |    November 30, 2012   |   0 Comments (0) (0)

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Thanks to the internet and globalization, customers these days have more knowledge and options than before. That is why marketers, these days, have to utilize customer analytical devices to understand and anticipate consumer priorities. Employing this important tool is helping them determine which segments matter most so that they can focus their efforts on that segment. It is also affording them better insights about customer behavior; which could make a difference in establishing customer commitment and overall business success.

Companies that employ customer analytics will find a wide array of brand-new possibilities for their successful growth. Nonetheless, this may not be as effortless as it seems. There are many challenges waiting for companies that want to turn their customer analytics information into actionable plans. One reason is that the wider a company's market reaches, the more customer demands they have to meet. The reason why this is the happening is that today's technology has permitted companies to expand tremendously and be able to reach a wide market that spans cross continents. A bigger customer base of this nature presents many challenges from logistics, different government policies, cultural diversity etc.

That is why customer analytics is so critical at the moment. It seeks to gain customer data across demographic and geographical sectors from which customer behavior can be studied. Customer analytics is especially useful in the field of forecasting the buying habits of different groups of customers as well as their lifestyle preferences.

Customers also use a large number of channels to communicate these days; making it easier to collect information from them. They use cell phones, television set, computers print media etc. The big task for marketer is thus transferring all this data into something that can be used. This will later help formulate the right decisions to aid the business better cater for its customers' needs. The benefits of doing this are numerous and will include creating a single view of the customer, increasing the company's revenue, uncovering new sales opportunities and reducing marketing costs. Because customer habits will be known beforehand, advertisers and marketers will spend less effort and money when they know when and who to target.

With the help of customer analytics, customers using social media are able to be studied easily too. Social media networking can generate large amounts of data and now considered one of the most cost effective sources of customer intelligence. Tools and techniques often employed in this form of analytics include predictive analytics, data mining and data visualization and. By using this information, it is possible to achieve true business advantages over other companies. And the beauty of it all is that the information is readily available and it comes at a very low cost.

So if you have not been using this great tool, in your marketing or contact centre, then you need to consider it fast as you could be missing out on many sales opportunities. You could also be at risk of being driven out business by your competitors who could be employing this tool to their advantage.

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