There are all sorts of companies out there that tried desperately to break into the supercar market and, even though it’s easier than starting up a mass-production car company, there are still many failures. For me, the DeLorean Motor Company comes rushing to the front of my mind: How about you?
Building a mass-market consumer automobile is an enormous challenge with massive startup costs, endless regulatory challenges and ruthless profit margins. By contrast, supercars are pretty easy, but that's not to say that every small-scale startup works out.
The car business is littered with failed supercar startup companies, and for every Pagani there are a hundred failures like Vector. Read More