Why are Beyonce and Jay-Z Trademarking Their Baby's Name?

Photo Credit: Dylan Armajani/Shutterstock
Just a little over a month after the birth of their first child, a girl they named Blue Ivy, Jay-Z and Beyonce are making sure no one else can use their daughter's name to make money...except them, of course. The power couple filed papers with the U.S. Patent and Trademark Office on January 26, according to The Washington Post to potentially protect the exploitation of Blue Ivy's name or to reserve it for themselves for a future lines of baby products. Perhaps it was a smart move considering just a couple days following the baby's birth, fashion designer Joseph Mbeh sent in an application to trademark “Blue Ivy Carter NYC” but later claimed he was going to pitch the idea to the couple. On January 20, another person filed to trademark "Blue Ivy Carter Glory IV” for a fragrance line. While the trademark from Beyonce's company is pending, experts who spoke with The Post have said consider it done because "parents are legally authorized to trademark the names of their minor children."

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