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Editorial Assistant Intern | JustLuxe

Famous Rockstar's Daughter Headlines Just Cavalli Campaign

Sep. 26th, 2012 | Comments 0 | Make a Comment   
Georgia May Jagger for Just Cavalli
Photo Courtesy of Just Cavalli
Georgia May Jagger, daughter of famous rock star Mick Jagger, has just been chosen to be the face of a new luxury fragrance for Just Cavalli that is set to launch in February. Georgia lavishingly praised the man behind the company, saying, “Roberto Cavalli is a great designer. The Cavalli brand is very sexy young and cool.” She continued in the press release, “It’s clearly for the younger generation who wants to have a trendy look.” I’d hate to be the one to inform Georgia of the fact that perfume is meant to pass through the nose via odor molecules to be enjoyed as a scent. Nevertheless, there’s no containing Jagger’s enthusiasm for the brand, as she proclaimed, “It’s the first fragrance that I have ever done, so it’s a huge honor!”

The new fragrance will appear in a print advertisement captured by Mario Sorrenti and a worldwide television campaign that was directed by Jonas Äkerlund. Roberto Cavalli was short and to the point when it came to his thoughts on Georgia, saying “She is a playful temptress.” Just prior to becoming the new face of Just Cavalli’s women's fragrance, Jagger modeled in the closing ceremony at the London Olympic Games.
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