Georgia May Jagger, daughter of famous rock star Mick Jagger, has just been chosen to be the face of a new luxury fragrance for Just Cavalli that is set to launch in February. Georgia lavishingly praised the man behind the company, saying, “Roberto Cavalli is a great designer. The Cavalli brand is very sexy young and cool.” She continued in the press release, “It’s clearly for the younger generation who wants to have a trendy look.” I’d hate to be the one to inform Georgia of the fact that perfume is meant to pass through the nose via odor molecules to be enjoyed as a scent. Nevertheless, there’s no containing Jagger’s enthusiasm for the brand, as she proclaimed, “It’s the first fragrance that I have ever done, so it’s a huge honor!”

The new fragrance will appear in a print advertisement captured by Mario Sorrenti and a worldwide television campaign that was directed by Jonas Äkerlund. Roberto Cavalli was short and to the point when it came to his thoughts on Georgia, saying “She is a playful temptress.” Just prior to becoming the new face of Just Cavalli’s women's fragrance, Jagger modeled in the closing ceremony at the London Olympic Games.