After a five-year hiatus, reality TV star and supermodel mom Heidi Klum is making fashion news by returning to the largest Jordache campaign to date— and adds another talent to her laundry list of specialties. The campaign, which features a dancing Klum, is the first in two decades for the brand to appear both in print and on TV.
The ads shot by Rankin show the beautiful mom sporting four different kinds of jeans, from colorful to skinny styles. These are moving, energetic frames that include dance choreography by "So You Think You Can Dance’s" Mia Michaels. So you can add “dancer” to Klum’s résumé, as she rocked it in the takes to make for an awesome Jordache campaign.
“Heidi’s beautiful and a great businesswoman and designer— and she also turns out to be an amazing dancer with great stamina,” Liz Berlinger, president of Jordache, told the trade WWD. “She danced from 10 in the morning until midnight in 5-inch heels. I’d have a hard time walking down the street in the heels she was wearing.”
We also hear that Klum may be removing the jeans altogether in a future campaign for Jordache. Berlinger reported that the brand intends to expand the line and Klum’s role into lingerie, tops and accessories.