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Fendi Donates Over $3 Million Towards Renovation of Iconic Roman Fountains

Jan. 30th, 2013 | Comments 1 | Make a Comment   
Photo Courtesy of Fendi
It looks as though luxury brand Fendi is embracing its roots, as the company has just announced donations that will help restore two of Rome’s most iconic landmarks. A nearly $3 million gift from the brand will fund a 20-month project that will restore the crumbling Trevi Fountain by cleaning the façade and statues, re-waterproofing the main basin and replacing the gilded Latin inscriptions. Fendi will also help with the restoration of La Quattro Fontane, thanks to an additional donation of around $434,000. The label’s creative director, Karl Lagerfeld, will produce a series of photographs of famous Roman monuments to accompany the renovations.
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1 Comments on this Article

Rana Babac commented on February 4, 2013

These projects tell a lot about values of a brand as well as bringing the vision of its top-execs to the surface for all to see... I think it is a great project and excellent opportunity for Fendi to show the world why we call it a "luxury" brand.

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